Employer:
JUSTVISUAL
LikeThat Garden
CREATING AN EASIER WAY TO IDENTIFY PLANTS
Background
LikeThat Garden was created from a brainstorming session about how we could use JustVisual’s machine-learning visual search to create a compelling experience. A light bulb went off for a few of us in the room, since we live in northern California there is a ton of beautiful plants all around us and we have no clue what these plants are. I was tasked with creating a compelling experience that would allow users to identify plants around them.
Product Research
The first step was determining whether there was a need. I found there was a Facebook group with over 60 thousand members identifying plants for each other. The next step I searched the app store to see if there were any other apps in the plant identifying space and there was. So I downloaded them to see how they tackled the problem. The biggest hurdle was the time it took to get results. Most took minutes if not days to respond and some did not respond at all. Some apps even required the flower to be on a white background. Most apps lacked a quick response time and the ability to take photos of plants in a natural setting and get an accurate match.
Results
We launched LikeThat Garden in two weeks from design, research, and code. We initially launched with a limited spend on Facebook advertisement for advertising and going into Facebook groups spreading the word about LikeThat Garden. When spend was turned off the app continued to grow and today LikeThat Garden has over 15 thousand daily active users. 60% of which are doing visual searches every day. On the iOS app store LikeThat Garden hasover 400 five-star reviews across all versions and on Google Play over 5,000 five star reviews. The app has been featured on KTLA and Reuters
TRY LIKETHAT GARDEN
PEOPLE LOVE HELPING MAKING THE ALGORITHM BETTER
The biggest surprise from LikeThat Garden was users’ willingness to help make the app better. It’s why we added the Confirm Match feature because The community was eager to help us improve the app. With our algorithm and machine learning capability the more data we get the better it becomes.
LIKETHAT GARDEN METRICS
- OVER 15 THOUSAND DAILY ACTIVE USERS
- 60% of which are doing visual searches every day
- iOS over 400 five star reviews
- GOOGLE PLAY OVER 5,000 FIVE STAR REVIEWS
WHEN PEN MEETS PAPER
Like a lot of designs, it’s great to be able to start on paper to rough out the flows and quickly be able to change and play with layouts and designs before bringing them to life. My process starts with rough pencil or pen with boxes and simple shapes. Then I move into Photoshop or illustrator and start messing around with a look and feel.
TURNING COMPS INTO INTERACTIONS
After I am done with pen and paper and getting something rough out in PhotosShop or Illustrator. I place my comps into illustrator and start flowing all the interactions for the application. This way, I can see. what steps might be missing or if something seems to be out of place. It gives me a guide to help build the prototype in Pixate or Invision and gives the development team a clear guide to the interactions.
FEATURED ON KTLA
It was a wonderful surprise when KTLA randomly showed off LikeThat Garden.
FEATURED ON KTLA
It was a wonderful surprise when KTLA randomly showed off LikeThat Garden.